https://www.predkiewicz.com/notesNotes on marketing analytics, growth data and attribution.enhttps://www.predkiewicz.com/notes/beyond-roi-roashttps://www.predkiewicz.com/notes/beyond-roi-roasSat, 25 Jul 2026 00:00:00 GMTWhy obsessing over direct Return on Ad Spend limits your growth, and how to measure the true halo effect of your marketing.https://www.predkiewicz.com/notes/attribution-inflationhttps://www.predkiewicz.com/notes/attribution-inflationFri, 24 Jul 2026 00:00:00 GMTWhen every ad network claims credit for the same conversion, your metrics become divorced from reality.https://www.predkiewicz.com/notes/agentic-commercehttps://www.predkiewicz.com/notes/agentic-commerceThu, 23 Jul 2026 00:00:00 GMTBy 2026, AI agents will make purchasing decisions on behalf of users. How do you analyze and optimize for a non-human audience?https://www.predkiewicz.com/notes/mta-vs-mmmhttps://www.predkiewicz.com/notes/mta-vs-mmmWed, 22 Jul 2026 00:00:00 GMTThe industry debate between Multi-Touch Attribution and Marketing Mix Modeling is a false dichotomy. Here is how to unify them.https://www.predkiewicz.com/notes/signal-engineeringhttps://www.predkiewicz.com/notes/signal-engineeringTue, 21 Jul 2026 00:00:00 GMTAdvanced analytics models are useless if the underlying data is flawed. Why signal engineering is the new marketing superpower.https://www.predkiewicz.com/notes/evolving-data-analysthttps://www.predkiewicz.com/notes/evolving-data-analystMon, 20 Jul 2026 00:00:00 GMTWhen AI writes SQL and builds dashboards, what exactly does the human analyst do? They provide context.https://www.predkiewicz.com/notes/geo-ai-searchhttps://www.predkiewicz.com/notes/geo-ai-searchSun, 19 Jul 2026 00:00:00 GMTIf you are only optimizing for Google's blue links, you are already behind. How to optimize for AI answer engines.https://www.predkiewicz.com/notes/mmm-comebackhttps://www.predkiewicz.com/notes/mmm-comebackSat, 18 Jul 2026 00:00:00 GMTHow an old-school statistical approach became the modern marketer's best friend for navigating signal loss.https://www.predkiewicz.com/notes/privacy-first-measurementhttps://www.predkiewicz.com/notes/privacy-first-measurementFri, 17 Jul 2026 00:00:00 GMTThe death of the third-party cookie isn't the end of marketing analytics. It is the beginning of owning your data.https://www.predkiewicz.com/notes/ai-core-infrastructurehttps://www.predkiewicz.com/notes/ai-core-infrastructureThu, 16 Jul 2026 00:00:00 GMTWhy marketing teams are moving past prompt engineering and baking AI directly into their analytics pipelines.https://www.predkiewicz.com/notes/signal-loss-aggregated-datahttps://www.predkiewicz.com/notes/signal-loss-aggregated-dataFri, 10 Jul 2026 00:00:00 GMTSKAN, the end of Privacy Sandbox, MMPs that no longer send device-level data — and how to still decide well when every system tells a different story.https://www.predkiewicz.com/notes/who-owns-user-consenthttps://www.predkiewicz.com/notes/who-owns-user-consentFri, 03 Jul 2026 00:00:00 GMTProduct implements it, marketing needs it, data sits between the two. Why "technically correct" consent is so often the wrong kind of correct.https://www.predkiewicz.com/notes/longer-onboarding-funnelhttps://www.predkiewicz.com/notes/longer-onboarding-funnelFri, 26 Jun 2026 00:00:00 GMTShorter usually wins — but high-intent products like meditation and mental-health apps show when a longer, personalizing funnel beats a short one.https://www.predkiewicz.com/notes/marketing-metrics-by-growth-stagehttps://www.predkiewicz.com/notes/marketing-metrics-by-growth-stageSat, 20 Jun 2026 00:00:00 GMTThe right metric to optimize campaigns for changes as you grow — from near-term cash flow at pre-seed to long-payback ROAS and LTV at scale.